Due to positioning, your company Web site in search engines will get visits from people that look for information in search engines.

Nowadays the most used search engine is GOOGLE and in Spain the use of this search engine is higher than in other countries.
There are two ways to position your company in search engines. It can be done correctly or in a different way, that is trying to trick the search engine. At the end, as it usually happens in any business relation, with the second option it is only achieved a brief benefit in short term. Here you can see some Google advice to engage a good positioning service (PDF format)

Search engines change the relevance algorithm very often. This is done to keep up to date users' search and to avoid optimization techniques considered as non-ethicals. Search engines want that the users who are looking for a word access to interesting Web sites and not to Web sites that achieved their position tricking their algorithms.

The use of non-ethical techniques to get the highest positioning in search engines is called SPAMDEXING or SPAM. However the Web pages that get theses positioning by means of these techniques, only appear sporadically and during a short-term period. Another reason for not using these techniques is that search engines penalize or delete permanently the Web site if these techniques are detected.

If a Web site is deleted or penalized by a search engine it is placed in a "blacklist ". The only way to get out of this blacklist is getting in touch with the search engine employee who made the decision, then try to persuade him or her that it has been a mistake or that these techniques are not going to be used again. Get in touch with the employee is very low and often is necessary to create a new Web site with a new domain and begin again.

Our positioning service only uses techniques accepted by search engines and like this your web site won't be penalized.