Is it free to subscribe to the search engines?

The subscription is free almost in all search engines. All have an address where we can suggest ours and add a small description.
The web pages to subscribe webs in search engines use to change to avoid programs that register automatically.
The best way to find the web site that enables free registration in search engines is enter in each search engine and look for "addurl".

In Google, for example: http://www.google.com/addurl/

Search engines usually spend 8 weeks analyzing your web sites. This fact doesn’t guarantee that your web site will appear in search engines. Subscribe to a search engine is completely useless if the web site is not optimized.

It makes no sense to pay to a company if it is just going to subscribe your web to search engines. It is advisable to engage a reliable positioning service to avoid penalties and to improve the web site little by little.

< Frequently asked questions

Which is the difference between a search engine and a directory?

GOOGLE is a search engine and YAHOO is a directory. In a search engine the information is added with programs, called spiders or robots that track internet looking for information. The most popular robot is Googleboot.
In directories the information is added manually by editors that review the web sites. They decide to add them depending on its contents. The information in a directory is classified by categories.

< Frequently asked questions

What does registering to a search engine consist on?

The subscription to search engines consists on telling to search engines which is our domain so that the robots analyze our web site.   
There are different ways of subscription. The easiest one is to use the web site that search engines use to add new web sites. With this method, the robot spends about eight weeks analyzing our web site. Other quickest ways are that our web sites appear in the most important directories (Yahoo and dmoz) or paying to appear.

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Can be guaranteed to appear in the top ten of a search engine?

Although you have received a lot e-mails explaining guaranteeing to appear in the top ten they aren’t true. Appear in first position is only guaranteed paying. (click payment).
Occasionally a web site can appear in the top ten, but these positions change, so it is not possible to read always the same web sites.
The positioning is a slow work, and perseverance is needed to achieve results in weeks or even months.
If a web site receives continuously visits from a search engine and these visits will achieve new customers, it can be considered that marketing campaign in search engine has been successful. A realistic aim is to achieve new customers.
Appearing always in top ten positions is not a realistic aim and if some company guarantees this, it indicates that is not very professional.

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What are the keywords?

The keywords are the words that people use to look for information in search engines. To ascertain them, a list of the words related to your business has to be done and then use search engine to help tools to check the most used words and its synonyms.

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Is it necessary to modify a web site to improve its positioning?

The usual answer is yes. It is necessary to ascertain the keywords of your business or activity and then place them in the most important places of your web site.
The ideal thing is to design a web site taking into account from the beginning search engines. An already designed web site can be modified too, to improve its 'visibility' for search engines.

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Do web designers and programmers know how search engines work?

Most of them don't know how search engines work. Some designers use 'meta tags' or metadata to show some keywords and not much more because a lot of people think that that's how search engines work. However, this in fact is not true , for example, GOOGLE just reads some meta tags.
Furthermore, search engine's algorithms change constantly, so like others professional activities, it is necessary that the person entrusted of managing your web site positioning will be updated of the changes