If you are wondering whether your company needs a web site think of this fact: 17 million Spanish people spent an average of 26 hours and 32 minutes surfing the net during the month of July 2005.

Instead of appearing in the Internet because everyone does it and you cannot "fall behind ", you should be sure about the targets that your business wants to achieve with your web site.

These targets can increase by 20% the income your company already has generated, and your customers' database by 15%.

Your company should establish its targets in order to make new decisions according to results.